Making technology more accessible to people with disabilities has become business-critical. Alternatives and workarounds concerning Section 508 and the Americans with Disabilities Act (ADA) are no longer an option for organizations due to the widespread adoption of online-only platforms. Businesses need to leverage robust accessibility testing and remediation solutions to become customer-oriented and immune from unwanted legal hassles.

Customer Shopping Behavior

If a customer has difficulty locating a product or getting pricing information, an employee at the store can help them out. However, despite their inconvenience, physical lines at the store ensure that they serve everyone. When using a website or mobile app that is not accessible, people with disabilities may not be able to finish the checkout procedure quickly enough before the time slot expires. They might not get “quick” assistance on chat or call to place the order.

This could lead to disappointed customers and bad word of mouth over social media and other online review portals. Ordering via web and mobile apps must be easy to use. Allowing persons with disabilities to access essential products and services is now a norm and no business should cut orders on this responsibility.

Better user experience

Accessibility not only makes the website and app accessible to persons with disabilities but also enhances the overall user experience for every user. Developing an accessible website also means that better quality codes are written leading to lesser errors and security issues in the long run.

Accessibility makes user experience accessible to everyone with equal efficiency. By failing to make websites and applications accessible, you automatically exclude a substantial number of your users, preventing them from enjoying a comparable experience to users who do not have any disabilities.

SUX (Some User Experience) is an interesting term for user experiences that exclusively focus on certain users while excluding others, which is exactly what it accomplishes.

Being future-ready

WCAG 3.0 will not be the name of the next edition of WCAG testing guidelines, as you may assume. The project’s current code name is “Silver,” although that may change. Because of this, you may be questioning why not call “WCAG 3.0” and follow the current standard. A good reason exists for this. “W” in WCAG is no longer relevant because it stands for the web.

WCAG 3.0 will take into account that today’s Internet goes well beyond just websites. It’s no longer enough to only have a smartphone, tablet, or computer accessible; you may also have a smart TV, smartwatch, and even a car with smart capabilities, widely known as the Internet of Things, which is required to be accessible as well. It is only a matter of time before we see even more advanced technology than we can imagine.


Pivotal Accessibility offers comprehensive online accessibility testing and remediation solutions for digital products and services including web applications, native applications, websites, and documents, across numerous platforms. Our accessibility engineers leverage leading assistive technologies to help you roll out highly accessible and compliant applications.

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